Escape the Racket
In my Marketing for Entrepreneurs course, I worked with The Gables Group to develop a comprehensive marketing strategy for SŌLACE Boats, a luxury marine company seeking to evolve its brand identity for a new generation of consumers. The assignment challenged us to reposition SŌLACE from a niche high-performance boat manufacturer into a lifestyle brand that embodied modern luxury, adventure, and community.
Our campaign, titled “Escape the Racket,” introduced a bold and experiential marketing concept centered on the fusion of sport, leisure, and exclusivity. The idea was to design an immersive event that showcased SŌLACE not just as a boat company, but as a gateway to experiences that symbolize status, connection, and freedom.
The proposed activation was a private island weekend accessible only by Solace Boats, featuring floating padel courts, luxury villa stays, and a curated nightlife experience with live performances. This concept is tied directly to cultural trends among young professionals seeking curated, exclusive adventures that blend socialization, wellness, and high design.
As a creative strategist on the team, my contributions included developing the brand narrative, influencer partnership strategy, and campaign aesthetics. I researched key demographic trends among affluent young consumers, identifying motivations rooted in experience-based spending, social media shareability, and brand authenticity. Using these insights, I helped craft SŌLACE’s repositioning message: that luxury isn’t about ownership — it’s about access to extraordinary experiences.
We also proposed collaborations with fashion, wellness, and lifestyle brands such as Lacoste, Alo Yoga, and Whispering Angel to build cultural relevance. I developed a content strategy designed for cinematic storytelling across digital platforms, ensuring the campaign felt as aspirational as it was attainable.
“Escape the Racket” reinforced my understanding of how marketing can be transformative when it appeals to emotion and experience. This project taught me how to connect creative vision with measurable business outcomes — an essential skill for brand building in today’s experience economy.
Through this campaign, I learned to view marketing as both an art and a science: combining strategic analysis, trend forecasting, and emotional intelligence to create lasting brand resonance.